It's human nature to assign your own meaning to things. In communication, that causes a lot of issues; because the sender has a different meaning for something than the receiver.
It's one of the basic flaws in human communication.
Won't ever go away. Best we can do is acknowledge it when it happens and try to adapt our sending/receiving.
Unfortunately though, we tend to err on the side of the receiver, and thus blame the sender.
Regardless of intent.
The fun part comes in when intent IS malicious, and the receiver still chooses to interpret it as non-malicious. Even while they know the actual intent.
Fun, because at that point, it will fail at said malicious intent. Water off a duck's back.
Back to the issue at hand; it is what it is, just stop using that word already.
And if you do choose to use it; know that you run the risk of being (seen as) a bad person.
.ps: this stuff fascinates me to no end.