there are a lot of reasons why MJ is considred the GOAT and most of them do not concern his game.
1. Luck. He just happened to play at a time when the NBA was entering its boom period
2. MOST IMPORTANT REASON: He came after two of the more humble superstars, Magic and Larry, who both humbly proclaimed Michael as better than them.
3. NIKE: made MJ larger than life...they spent a fortune promoting MJ. This influenced people.
4. Luck. He had no competition and those who could have competed he charmed into submission. Barkley made a comment about players joking with MJ while he burned them over and over again.
5. Jerry and Jerry really built excellent teams around MJ.
6, Luck. The other players that could have competed with him at his height had no personality. Hakeem and Ewing were just too shy and not media savvy.
7. Luck. After Magic and Bird and the showtime Lakers the NBA decided to sell MJ.
All the above combined to make MJ thought of as the GOAT.