I could be wrong, but I read that people had been protesting at Cleveland's game since the 70's to change their name and mascot. If that is the case, this is not something new that some people are making it out to me. It seems that this year there has been just enough traction from a movement to actually succeed in these changes. Granted, these protests were probably not very big in the year's past but, like Washington Redskins, people have been advocating this for some time.