The Lakers weren't on tv every night when they were bad and guys like Randle, Ball, Kuzma, and Ingram were the top guys. But when you have Lebron James and to a lesser extent Anthony Davis, you are going to be on tv a lot. That is one of the reasons teams pay huge amount of money and put up with a lot of star baggage to sign stars. They draw interest and interest ultimately turns into dollars.
Couple that with Lebron almost certainly passing Kareem at some point this year, and there is even more interest on them. Plus they have the whole Westbrook situation. Just so many story lines to follow, they could basically win 8 games and you'd have to watch them (in fact 8 wins might actually increase interest in watching them because so many will revel in the fact that Lebron is losing at an epic level).