Also, from the Big Ten and a football standpoint adding a power to the new West Division would be a lot better then adding a power to the East Division that already has Ohio State, Michigan, Penn State, and Michigan State.
If Texas were added it would fit in nicely in the West with Wisconsin and Iowa as "powers" with Illinois, Minnesota, and Northwestern, while the East would have the four above and Purdue and Indiana. That would flat out be a better balance.