Smart teams are leaning into player recruitment. Having the new big addition reach out to a guy with a more limited market and say "we want you here" is often more influential than anything front office people, who players know are looking out for their own interests, can say.
Glad Kemba was willing; he seems like he's gonna be a really good team citizen, which will be a nice change of pace.
And this is yet another reason to be excited about Jaylen Brown and hope he blossoms into a star. While there were some that whined that he was in Vegas but didn’t attend the SL games, he was doing something more important, building relationships with young players. He’s been holding his seminar for 3 years now. Building relationships, getting phone numbers, if he stays in Boston, it could be his influence that brings the next star here.
Probably not Giannis, but think about the small market bigs and wings that will become stars in their own right over the next 3-4 years.
It doesn’t satisfy the short term, I know, but what if Ayton, or JJJ, or Zion, wanted to ship up to Boston because they want to play with JB?