He had been averaging between 23 and 27 pts/gm for the last 4 seasons as the #2 guy on a winning team (meaning not padded with empty stats). That is not easy to do. He has been an all star and all NBA. He has been really good all along.
Now he is upping his decision making. He has added a reliable and unstoppable midrange fadeaway. I never understood the lack of appreciation but glad to see him getting some.
My issue the past few years was never that he wasn't scoring enough - it was that:
1: He's been extremely inconsistent 30 points on 60% shooting one night, 11 points on 28% shooting the next)
2: He's been forcing bad offence too often (too much iso-play, too many early shot clock threes, too much driving blindly into traffic) rather than playing within the flow, moving the ball, and letting the game come to him.
3: His rebounding, playmaking and defence have all left a little to be desired the past few years, so when he's having a bad offensive night he hasn't really been able to compensate by contributing in other ways.
4: He's always just given off the vibe of being a big ego guy who just doesn't want to be outdone/outshone by Tatum.
But lately he's really made some huge changes. He's been making far better decisions with the ball, taking good shots, moving the ball well (he's even giving up his good shots when a teammate has a better one, which I love) and he just looks happier, more content...and like he's well and truly focussed on winning and nothing else.
I love to see it!
I actually feel the addition of Porzingis and Jrue have a lot to do with it too.
In the past when it came to any media coverage of the Celtics, it was always about Tatum and Brown. Are they good enough, can they play together, which is better, etc. It was never about the TEAM, it was just those two guys constantly in the spotlight.
Now with KP and Jrue on the team (and the emergence of White) everybody on the roster has been playing their individual roles to perfection, and so suddenly media aren't just talking about JT vs JB anymore - they are talking about everybody on the roster, and more importantly they are talking about the team as a whole.
Plus there is probably nobody on this team who has sacrificed more this year then Jrue. He came in as a #2 option averaging 19 and 7 on a 25% usage rate for the Bucks...to averaging 13 and 5 on a 17% usage rate (by far the lowest of his career) in Boston. For Jrue to make that type of sacrifice in the prime of his career I think sends a very clear message to the rest of the team - that winning is all that matters. Winning trumps individual stats, all-star votes and season awards - all he cares about is going out there and doing whatever it he has to do on any given night to help his team win. I expect without question that this sacrifice by Jrue (along with getting that taste of victory) has probably rubbed off on Tatum and Brown in a huge way.