In the end, I think the Women's World Cup wasn't received well in the US and South America, not capturing as much of the general audience with the tough game time and early exits of USA and Brazil (although Colombia did well). However, I do think it was a great success in European countries, Africa and Australia. They broke records and build a strong momentum going forward for women's sports.
Spain brought home its first Women’s World Cup title on Sunday, and the country certainly showed out in support.
The match was watched by an average of 5.6M people in Spain, according to data from Barlovento Comunicacion. That makes it the largest TV audience ever for a women’s soccer match in Spain.
With both England and Spain making their first appearances in the Women’s World Cup final, it makes sense that the countries would see record viewership. As Deadline reported earlier Monday, the match was watched by a peak of 14.4M people across the BBC and ITV.
https://deadline.com/2023/08/2023-womens-world-cup-final-ratings-spain-england-australia-1235524500/In Australia, their semi-final game broke their alltime record for most watched sporting event, including men's rugby (if I am not mistaken). It will be interesting where they'll go next WC. Europe has the most momentum, US or Brazil will have the best game times for us, and Africa earned their keep with 3 countries advancing to the knockout stage.
