Bleacher report is like those Jason Friedberg/Aaron Seltzer movies. You know those AWFUL spoof movies that have come out in the past several years (Date Movie, Epic Movie, Meet the Spartans, Disaster Movie, Vampires Suck)? Yeah those two are behind those atrocities of comedies.
The reason why these two things relate is that no matter how much you try to send the message that they suck, there are morons out there who still go see those movies/read those articles because they have an appeal to them that people like. People wanna see stupid things like Twilight or Justin Bieber get made fun of just like they wanna read people who say really stupid things (ie Tom Brady is the most overrated QB ever) because they want that feel of being smarter.
It's not about the quality of the your product that's most important, it's about how your product can appeal to the audience.
It's a sad attribute about America, Money is always the first priority.