I would like the idea of shortening the play clock from 24 seconds to 20 seconds. This would increase the pace of the game and result in more total plays overall. Just taking off 1 minute per quarter will probably have minimal impact however. Taking away 1 timeout per half might also help with quickening the game a little and also effects end game strategy.
you'd think a 20 sec. shot clock would help. but if they did this i'd say games are likely to be real ugly.
this would take getting used to by everyone. something that would have to be practiced throughout training camp and practices.
they should just do away with qrtr's and do it the way soccer does it.
either way this "shortened game experiment" is just another typical NBA Band-Aid where they acknowledge there's a problem but don't address the real issue - the refs, they're full-timers and they're horrible and they're the ones that make the game longer than it needs to be.
i'm sure if these "long games" made them look bad the way Sterling did then they'd already have a real solution in place.