i've never played pickle ball, but I'm happy lots of people play it and enjoy it. I just don't think I'd ever tune in to a pickle ball game on TV.
Here in NYC I started noticing it getting popular with retiree-age people a year ago. They'd be at a nearby park with it all set up (temporarily) for pickleball, early in the morning. More and more, though, I'm seeing young and "serious" people playing it at the same park, and not just early in the morning. As someone who lives in NYC, I can appreciate a sport that doesn't take up much space....