It's NBA marketing. Relax.
This isn't any different from any of the other NBA marketing programs they roll out there. This one happens to be directed at the hispanic community.
Taking the holier than thou route because of usage of "The"? Give me a break.
"Holier than thou"
Really?
Yeah. Why should it matter? Because its the "Boston Celtics" and not just some run of the mill franchise like the Bucks or Raptors or something? Honestly, who cares. It's marketing & it was practice shirts.
The NBA is trying to broaden its audience & make some $ here.
But why can't people be upset about them changing the wonderful and beautiful Celtics jersey just to make a tiny bit of money? (though I don't think they've done it to the actual jersey yet?)
People are allowed to be upset about putting ads on the jersey to make more money though?
I think people simply don't want such a huge alteration to something that's we've been seeing for our entire histories. Especially considering that history and tradition are more important to the Celtics than any other franchise.
That, and of course, there's no where near the same level of Spanish-speaking people in Boston as those other three (that I'm aware of).
People have a right to be upset about changes. Personally, I think the impending ad thing is going to be terrible and I cringe at the thought of it.
I really have no problems if the league is doing things like this for a couple of regular season games here & there. Like I said, it's part of their marketing. So instead of standard Celtics unis for all 82 regular season games (which wasn't even the case before this), it'll be 77 or something. I'm fine with that. This isn't a uniform overhaul. To me, this is like the Yankees or Red Sox using red,white, & blue in their insignia for a game or something.
Plus, in this instance, it wasn't even the uniforms. It was warm ups.
But to think that the Celtics should be held to a different standard & above this for no real reason besides being the Boston Celtics? C'mon.