This is actually a good thing I think.
*We were an embarrassment last year in the ECF (1 win ((when our star was not playing))
*The Cavs were smoked by the Champs 2 out of the last 3 years... (Fewer games, fewer commercials, less money made for TV)
*Next year The Easts main Attraction "Lebron" is probably taking his talents out West, which would really make the East look even less appetizing to the casual fan than it does right now...
*The NBA charges more money for Playoff games, but with the East being nearly devoid of Superstar Talent, how appealing are those games to investors...
*The league needs to do something to help the competitive balance since they cant stop players from going where they want...
And since the road to the Championship would be random year after year it might attract a few more Marquee players to actually play in the East...