The NBA is both a passion/pastime (love) and a business (war). The Celtics have been engaged in a sports war with the Los Angeles Lakers for longer than most have been alive, and guess what: The Lakers just won the 2019-2020 battle, putting them tied with us for 17 championships. While we have been rebuilding the good-old fashioned way, coming close but not close enough, LA clearly won with dirty pool, somehow engaging in shenanigans that forced a fed up AD to force a trade to LA. All is fair in love in war, so we need to respond in kind:
Jaylen Brown will never be the revenue-generating machine that is Giannis Antetokounmpo. He will never be a number one like Giannis. Even Tatum may never be a number one like Giannis, BUT Tatum is already a number two guy, a Pippen to a Jordan like Giannis. In addition, Giannis is fed up with not even making the NBA Finals. The writing on the wall is clear: There is nothing the Bucks can do to overcome the Lakers next year. But there is a way for Giannis to win the NBA Championship next year and win more championships for many years to come: Force his way onto the Celtics in a pairing with Tatum and the ultimate glue/number three guy, Smart. In 2020-2021, Giannis would even get two other all-stars in Hayward and Walker, as well as a coach who can help take him to his third straight MVP season, his best yet. Furthermore, a Giannis/Tatum combo will definitely attract ring-chasing vets to fill the bench, just like the LeBron/AD combo did in LA this year. Finally, the beautiful smiles and personalities of Giannis/Tatum winning championships over the next decade would make them both unstoppable marketing forces, generating more than enough revenue to offset impending tax bills. This is win-win-win for the Celtics and a bunch of L’s for everyone else. It’s how we remain on top as the winningest NBA franchise of all-time. We’ve won one championship in the last 30+ years. We need to change that and change it soon.
The bottom-line: The only way to get us back on top of the war against LA is to engage in the same tactic they used this time last year with AD. We need to somehow force the Bucks to deal Giannis to us in return for Brown, 4-6 first-round picks and Langford if necessary. This needs to be coupled instantly with a supermax contract for Giannis and a max contract extension for Tatum. We can win and we must win title 18 before the Lakers. There is no other way...