To the previous posters- VERY well said. I understand among the die-hards like us, we'll love the Celtics no matter what.
Having said that, I can see why a casual NBA fan would be turned off by the Celtics. With the exception of the first two seasons with KG (07/08 and 08/09), the Celts regular season performances have been average at best.
I understand the playoffs are more important. However when you don't try to win every regular season game, it just leaves a bad taste in your mouth and leaves the product with alot to be desired.
Sure, Boston may not have the connection with basketball it has with the 3 other sports. AND sure, people just don't have the money to pay through the nose to watch a Spaulding being thrown around for 48 minutes. However, Boston gravitates toward blue-collar mentality and performance. Unf, the Celtics effort during the regular season just hasn't been there and has likely turned alot of people off and rightfully so.