1. Red Sox
2. Patriots
3. Celtics
4. Bruins
From my observations, casual fans only started talking (to me and others) about the Celtics a couple years ago when it was clear they were back. Even so, I doubt the C's are more popular than Pats/Sox. I wonder how many sub-0.500 Sox teams/consecutive-years in a row would it take for the Celtics to overcome the Red Sox in popularity, assuming Danny Ainge can work more magic to keep the Celtics in championship contention during the same time frame? Would it need to take that and another blue-collar "Larry Bird" type player whom fans can relate to?
I don't think it will ever happen. Boston is a baseball town.
It is now, but who knows, right? Back in the 70s, from everything I've heard the Bruins were the most popular team in town by a fairly wide margin.
Bruins were hot back then but Sox have always been the top team since I can remember (which goes back to '69-'70.)
Popularity in Boston (and New England in general) is Sox #1 by a large margin.
Celtics/Pats/Bruins rotate through the 2-4 spots depending on team success. 70's saw the Bruins as the second most popular (thanks to Bobby Orr and team) with Celtics 3rd.
80's, C's were second thanks to Bird. Pats/Bruins went 3/4 depending on who had the better year. Bourque and Neely were the only reason the Bruins had a pulse in town
90's Pats surged to second, C's fell off as did the Bruins. C's probably 3rd for early in the decade thanks to the residual Big 3-effect.
00's Pats were still second and C's/Bruins still way back in 3/4 position. Bruins probably a little ahead thanks to the Thornton buzz. C's came back to third thanks to the championship.
10's --> I'm optimistic C's remain a top team and win titles the next couple of years and surpass the Pats. Pats will drop back as they fade to the middle of the NFL talent pack. Bruins could surge to 3rd if this new kid they got in the draft is as good as advertised and they other players develop as hoped.