We've seen Rubio just get $13.75 million x 4 year deal and Bledsoe make a 5x14 million contract- how much is Rondo truly worth?
You might be shocked at just how much Rondo stands to make from a max deal under the new cap...like almost double what Rubio just got.
Just as a player: being optimistic and saying we see him returning to the player he was in 2010-13 it would be fair to say he's getting at least a 5 year+ $75 million dollar contract- up to $18 million per annum at around $85-90 million over 5 years ?
Thoughts?
Brand/marketing value Now take Rondo and the income that his name and his skillset, attitude or 'swag' that he presents as a marketing icon and add it all up.
Ie: jerseys, ticket sales, souvenirs, national coverage in media and international exposure for the Celtics.
What's the sum of all that revenue and subsequent income away from his salary? There are more than 20 players in baseball on $20 million or more and surely Rondo's marketing value alone to the Celtics around the world and in the US would have to be something around $7-$10 million right?
I mean the income just from China would be astronomical for the Celtics brand.
Thoughts?
So after separating the on court and off court income he generates, add the two together and if you're the owners of this business- do you ever question giving Rondo $18-$20 million a year for 5 years?
Ok so now let's look at Rondo's salary under the new CBA (educated guesses from Larry Coon at a $66.5 million salary cap in 2015-16)....
This is from Brian Cobb's Rondo contract article on Boston.com
http://www.boston.com/sports/basketball/celtics/extras/celtics_blog/2014/10/rajon_rondo_wants_a_max_contracthow_much_would_that_cost_the.html'The bird rights benefit of giving one player up to 28.1 percent of $66.5 million gives us a 2015-16 starting salary of $18.68 million for Rondo in the first season of his next deal (2016-17). Players are also eligible for 7.5 percent raises in each year of their contract. Factor in a raise like that for each year, and a max contract offer for Rondo would look something like this:
2015-16: $18.68 million
2016-17: $20.081 million
2017-18: $21.48 million
2018-19: $22.88 million
2019-20: $24.28 million
Total value of Celtics max offer to Rondo:
5 years, $107.4 million'
Do the Celtics pony up $24 million for Rondo?
Do any NBA teams?Personally I think $18-19 million x 5 years at $95 million would be a very good deal as a business decision for the owners and a good basketball decision for a Rondo and the C's title hopes under the new cap. Is he worth that much on the court? Well if he's gonna give you the 2012 playoffs for 28 games a year in post season play then perhaps he is-but the injury questions are still going to be there for a few months at least.
I can however quite easily see the owners forking out the full $107 schmooze for the rights to rondo the player AND Rondo's fan power as a brand.