I think they do, but it's today's generation. I think it's fair to say that for us on this forum have never experienced thousands of people talking about us on social media, and for a fair number of us social media probably didn't exist when we were growing up. When you know people are talking about you and to you the temptation to read and get involved is there - just look at how it's got KD in trouble multiple times. These are young athletes who have been praised pretty much most of their young lives. They might not yet have realized that it goes both ways - you get the adulation when you do well, but you also become the pinata if things don't.
Back in Bird and Jordan's day you had to make an effort to tune in to the radio or TV at the right time, or you had to make an effort to read the paper, to keep up with what people were saying about you. These days it's all on demand and it comes from everywhere - from respected scribes to your average Twitter troll with 2 followers. I can't blame them for hearing it really. It takes a strong person to just tune all that stuff out, especially if people/fans/media are making judgments on things that they only know a small part about.
Some of you older Mass-holes will remember Carl Everett, who played for the Red Sox back in 2000, and his run ins with the media:
Already notorious for his temper, Red Sox center fielder Carl Everett was involved in a spat with a Boston Globe reporter in the clubhouse between games of Wednesday's doubleheader.
Everett was upset with an article in the Globe and swore repeatedly at baseball writer Gordon Edes, whose byline did not appear on the story.
Bob Hohler, the Red Sox beat writer for the Globe, reported that Everett missed the team bus from the hotel to Comerica Park in DetroitSaturday morning. The story also appeared in The Courant.
Standing in front of his locker, Everett told Edes he wasn't talking to him or any other Globe writers.
"Bye, bye, bye," Everett said. "Don't ask me [expletive]. See you, Globe [expletive]. I just told you. Anybody from the Globe, get the [expletive] away from me. Nobody from the Globe can talk to me. Globe, see you."
Edes was puzzled and tried to be diplomatic. But Everett kept swearing after Red Sox director of communications Kevin Shea stepped in and tried to restore order.
Everett told Edes never to come near him and to pass the message along to his "curly-haired boyfriend," a reference to Globe columnist Dan Shaughnessy.
https://www.courant.com/news/connecticut/hc-xpm-2000-09-21-0009211664-story.html