Isn't stealing two wins from a "clearly better" playoff opponent a great advertisement (or, put differently, an asset) to recruit free agents to come to Boston next offseason?
Edit: conversely, doesn't it also generate buzz about current rostered players who may be seen as trade targets by other teams?
Exposure on the national level will have rewards too. The difference between the #9 and the #15 picks is not insignificant, I concede. Personally, I don't think a bottom-ten finish is still realistic. Looking at the remaining schedule, I think Boston manages to play around .500 the rest of the way.